History of Priefert
F
rom a one room shop under the oak trees of East Texas, Marvin Priefert produced the first piece of equipment for what would become Priefert Manufacturing.
That headgate was the beginning of a company that has revolutionized the livestock handling industry. Always a man who looked for a simple solution to a complex problem, Marvin Priefert’s innovativeness and his vision of a better way is still carried through the family as it enters its third generation of ownership.
From the inventiveness of that Nebraska farmer’s creative thinking has grown a company that leads the way in the livestock handling business today. Son Bill, and now grandsons Eddie, Nate, and Travis carry the tradition of finding a better way into the everyday workings of today’s Priefert Manufacturing. Clearly motivated by the pride of ownership and the challenge of “building a better mousetrap”, the Priefert Family has built a business based on the needs of the American farmer and rancher.
It’s the people in this industry and the lifestyle we lead, the desire to improve and the willingness to think out of the box, the blessings from God and a lot of hard work that has allowed this company to grow and prosper from its meager beginnings.
A lot has changed since that first headgate was built in 1964, but decades later one thing remains constant; Priefert’s commitment to producing quality. Located on the outskirts of Mt. Pleasant, Texas, the Priefert Ranch is the first proving ground for the vast majority of Priefert products. After that, local veterinarians and ranchers have opportunities to test and look for ways to improve handling equipment before it is released to the market. Durability, versatility, and functionality are combined with first-rate craftsmanship and an eye for detail as products are made to fit the needs and demands of a growing market.
Cattle ranchers with herds from 10 to 10,000; horse owners seeking safety for their animals and ease of operation, and people who simply embrace the rural lifestyle and the Western way of life have all helped build this company.
Yesterday, today, and tomorrow Priefert Manufacturing has and will continue to grow and support their chosen industry. Marvin would be proud.
